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AI-generated answers seem like a direct danger to the traditional natural traffic websites utilized to get from search engines. Today, LLMs simply rip the content on websites and people no longer need to check out a website any longer.
While I personally believe this risk is blown entirely out of proportion (based upon data from sites I've personally seen), I do not think it's an excuse to ignore it entirely. From my own experience growing both blog sites and YouTube channels, particularly to offer something, I can tell you that video converts way more than written material.
And the viewer can choose up on more subtleties in your message. It's a lot simpler to inform if someone is lying or filled with it if you can see their facial expressions and their tone of voice. YouTube ought to certainly be in your SEO and content strategy. Use video as need generation and a method to construct trust with an audience.
And since you have constructed the trust with video, your conventional SEO efforts will convert much better. There's even more to it. Earlier this year, I had an inkling that if I turned some of my finest ranking article into YouTube videos, and embedded them into my existing blog site posts, my post would rank even better.
Fixing Indexation Challenges for Large Los Angeles ArchitecturesI made a YouTube video about the subject, embedded it into that blog site post, and I've been ranking # 1 considering that.
In 2025, we saw everybody talking about how AI search was going to take over Google. Beyond just SEO, the marketing neighborhood as a whole begun to get bombarded with influencers attempting to ride the AI hype train.
It became hard to find relied on sources that weren't biased or had a covert program to sell us something. While I do think there are benefits to using LLMs in our workflows, I do think it has actually been overhyped. And in 2026, I predict lots of marketers will recognize that ChatGPT and Perplexity are just a small part of the SEO market.
Fixing Indexation Challenges for Large Los Angeles ArchitecturesGoogle still dominates 90% market share and with its AI Mode and AI Overviews, it's in the best position to win the AI online search engine race. Search behavior hasn't basically moved far from Google. Beyond simply that, there are a few things that have actually rubbed me the wrong method about the AI SEO pattern.
Some claim ChatGPT has a 16% discussion rate and is much better by more than 2X compared to Google. What these marketers don't recognize is that Things like homepages, pricing pages, or bottom of funnel content, tends to be shown in ChatGPT. The educational top of funnel material is "consumed up" by LLMs and revealed to users without anywhere to click.
If you were to take that exact same concept over to Google, you would see the exact same conversion rates. Google's conversion rates show less because the traffic is higher due to it being watered down by all the top of funnel content that is in the equation. Other things like how ChatGPT can make stuff up, it never totally follows triggers properly (i.e.
I do still believe that larger business will set aside a speculative spending plan to evaluate things like ChatGPT apps and other AI SEO tools. In 2026, I anticipate individuals will recognize enhancing for Google will enable them to show up in ChatGPT and Perplexity. Just look at ChatGPT Atlas or Perplexity's Comet internet browsers.
Don't do it. These strategies may work now in ChatGPT and other LLMs, however they're short-term plays that will eventually get punished. Focus on white hat techniques that build genuine authority and trust with time instead of chasing quick wins that will not last. The 2000s are back. Scammy keyword stuffing tactics, spending for low-quality backlinks, shipping thousands of worthless posts all in the name of ranking high.
Now, the algorithm is fully grown enough to ignore all that nonsense. Nevertheless, ChatGPT and other LLM algorithms are not as mature yet. I can't name this person, however I satisfied an SEO director at a big banking business. This person informed me they (and all their competitors) are creating microsites (like small blogs) on various domains.
And from there, they are utilizing their primary company domain, that has an incredibly strong brand authority, and sending backlinks to the microsite. And this has actually led to higher rankings for their brand in LLMs like ChatGPT.It blew my mind that big, trustworthy business are doing this. And I recognized just how much black hat (or grey hat) techniques are going on behind the scenes.
In 2026, I anticipate these strategies will continue to happen. Until ChatGPT's algorithm gets as clever as Google's search algorithm.
Concentrate on quality over amount. Share genuine insights, use your own images and videos, and develop topical authority in your niche. This is how solo creators and small teams can beat huge brands in 2026. Niche blogging is back baby. But with a twist. This is among the greatest SEO patterns for material marketing I'm seeing right now.
You require a real company, be it a newsletter business, a service-based service, SaaS business, or ecommerce store. And after that you include on this human-centered specific niche blogging to the website to organically grow your core product/service offering. In 2026, I predict that Google's algorithm will continue to get smarter about which web pages include AI material and which do not.
I know heaps of people silently crushing it with AI produced material (even going after top of funnel keywords). However what I am stating is that engaging, human content will outrank AI produced material with no initial insights. There are two paths I see with SEO's today: Produce thousands of AI-generated post and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog posts and get them to rank at the top of the first page. Quality over amount. The very first route is based upon sheer volume, and can cause traffic growth. However you do risk a potential algorithm upgrade harming your rankings. And anybody who composes better human content will rank higher in positions 1-3. The second path is slower, however can yield higher ranking positions and more trust with readers.
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